Last Updated: February 22, 2026
This Privacy Policy explains how Perimeter Labs, Ltd. (operating as “Whenever AI Studio”) (“Whenever,” “we,” “us,” “our”) collects, uses, discloses, and safeguards personal information through our website at wheneverai.studio and related services (collectively, the “Services”).
We are based in Alberta, Canada and generally handle personal information in accordance with Alberta’s Personal Information Protection Act (PIPA) and, where applicable, Canada’s federal private-sector privacy principles.
Website Use and Information Collection
When you visit or use our website, we may automatically collect certain information about your device and how you interact with the site (“Usage Data”). This may include your IP address, approximate location (derived from IP), device identifiers, browser type, operating system, pages viewed, time spent on pages, links clicked, referring/exit pages, and timestamps.
We use Usage Data to:
operate, maintain, and secure the website
understand website performance and improve user experience
detect, prevent, and investigate spam, fraud, and abuse
analyze traffic and user behavior in aggregated form
1.1 Forms, Inquiries, and Communications. If you submit a form, request an intro call, join a waitlist/newsletter, or otherwise contact us through the website, we collect the information you provide (such as your name, email address, company, and message) to respond to you, provide information you request, and communicate about the Services. We may use this information for future correspondence.
1.2 Cookies and Similar Technologies. We may use cookies, pixels, local storage, and similar technologies to enable core website functionality, remember preferences, measure performance, and understand how the website is used. You can control cookies through your browser settings. Disabling cookies may affect website functionality.
1.3 Third-Party Website Tools. We may use third-party service providers to support website functionality (such as hosting, analytics, and security). These providers may process Usage Data on our behalf to help us operate and improve the website, and to protect against malicious activity.
Personal Information Collection
We may collect the following categories of personal information:
A. Information you provide
Contact details (name, email, phone, company name, role)
Billing and transaction information (through our payment processors)
Messages and communications (emails, forms, chat, support requests)
Project inputs you upload or submit (briefs, references, product images, brand guidelines, feedback)
B. Information collected automatically
Device and usage data (IP address, browser type, pages viewed, referring/exit pages, timestamps)
Cookie and similar technology data (see Section 7)
C. Information from third parties
Payment confirmation and basic billing metadata from payment processors
Analytics information from website analytics providers
3. How We Use Personal Information
We use personal information to:
Provide and operate the Services (account setup, client communications, delivering work)
Process payments and prevent fraud
Respond to inquiries and provide support
Maintain and improve our website and workflows
Send service-related notices (billing, policy updates, operational messages)
Send marketing communications where permitted and/or with consent (you can opt out anytime)
Under Canadian consent-based frameworks, we aim to be clear about the nature, purpose, and consequences of collection and use.
4. How We Use Personal Information
We do not sell your personal information.
We may disclose personal information to:
Service providers who help us run the business (hosting, file storage, analytics, email, support tools)
Payment processors to process transactions
Professional advisors (lawyers, accountants) as needed
Authorities if required to comply with law or valid legal process
A successor in a merger, acquisition, financing, or asset sale (with appropriate protections)
Third party AI image generation models for accurate product and model generation.
If you need more information on how your information is used, please contact us at contact@wheneverai.studio
5. Your Responsibilities for Uploads and Content
If you upload content that includes personal information (e.g., customer lists, user data, employee information, products, human models, etc.), you confirm you have the right to share it with us for the purpose of providing the Services, and you are responsible for ensuring you have obtained any required consents.
6. Retention
We retain personal information only as long as necessary for:
providing the Services
meeting legal, tax, accounting, and contractual requirements
resolving disputes and enforcing agreements
We may retain certain information in backups for a limited period of 365 days.
7. Cookies and Analytics
We use cookies and similar technologies to:
operate the site (basic functionality, security)
understand usage and improve performance (analytics)
remember preferences (where applicable)
You can control cookies through your browser settings. Disabling cookies may affect site functionality.
8. Security Safeguards
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, and unauthorized access, use, disclosure, modification, or destruction.
No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
9. International Transfers
Some service providers may process or store information outside of Canada. When information is transferred, it may be subject to the laws of the country where it is processed. We take steps to require appropriate protections with our vendors.
10. Your Rights and Choices
Depending on the circumstances and applicable law, you may have the right to:
Access personal information we hold about you
Request corrections to inaccurate personal information
Withdraw consent (where processing is based on consent), subject to legal/contractual restrictions
Opt out of marketing emails (via the unsubscribe link or by contacting us)
To request access or correction, contact us using Section 12. Alberta’s PIPA provides individuals with access and correction rights.
11. Changes to This Policy
We may update this Privacy Policy without notice. We will post the updated version on our website and update the “Last Updated” date. Your continued use of the Services after an update means you accept the updated Policy.
12. Contact Us
If you have questions, requests, or complaints about privacy, contact:
Company: Perimeter Labs, Ltd. (operating as “Whenever AI Studio”)
Email: contact@wheneverai.studio